Naturo Food & Fruit Products Pvt Ltd.

 

NATURO is not going to be a lonely Fruit Bar,

but will certainly take many Cool…Cool…Avataars:

 

Besides Bars, NATURO will incarnate as Candied fruits, Jams, Jelly’s,

and Snacks that gels with the young targets.

 

And sure will be adapted by the older age groups, prone to look young in habits.

 

A Real Healthy Excuse for Fun! Mere ‘HEALTH’ proposition may be boring. Health considerations are justified for different reasons.  And just ‘FUN’ may not get serious mind-share and may loose out on elder age groups. The age group that has the power of money and having to say ‘yes’ or ‘no’.

 

So, we have to combine both the ideas and bring out a position that NATURO will be BONDED in the consumers minds with FUN & HEALTH.

 

The FUN & HEALTH positioning continues to get the same old people who know the taste and health proposition and new people who like to have a taste.

 

 

 

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